Muzmatch: the dating software changing the way in which Muslims find love

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Muzmatch: the dating software changing the way in which Muslims find love

Muzmatch: the dating software changing the way in which Muslims find love

Shahzad Younas’s Muslim dating application assisted 15,000 partners meet and acquire hitched. He informs Amelia Heathman about contemporary love

The expression goes: ‘Muslims don’t date, we marry’,” says Shahzad Younas, creator and CEO for the Muslim matching software Muzmatch. “It’s a phrase that is generalised it strikes the nail regarding the mind. If I’m fulfilling a woman, we’re both reasoning, is this individual wedding product?”

Muzmatch is oftentimes dubbed the Muslim Tinder but Younas just isn’t therefore satisfied with the contrast. It utilizes some typical structures that are dating-app such as for instance swipes and likes, but alternatively of centering on casual hook-ups it’s all about assisting Muslims find you to definitely marry.

Numerous Muslims are required to marry young also to some body associated with exact same faith. Choices consist of using a matchmaker, which computer technology graduate Younas defines as “like getting your CV passed around” to get a partner that is appropriate. That he decided to create an app that would make the dating process more “halal” — acceptable in religious law so it was back in 2014, after hearing his friends swap stories about dating struggles.

Younas quit their work as a good investment banker and invested half a year working days that are 18-hour produce Muzmatch inside the room. 6 months after releasing, the software had produced its first wedding.

“A few got in contact to express ‘thank you, we got hitched due to your app’. I happened to be like, OK, this might be real,” he said. The outcome talk on their own: Muzmatch has several . 5 million people plus some 15,000 partners have hitched after fulfilling about it.

It produced title for it self outside of the Muslim community because of an advertisement campaign that went regarding the Tube a year ago featuring Lionel Richie singing: “Halal, will it be me you’re trying to find?” The app ranks higher for downloads than the other religious-focused matching apps including JSwipe (Jewish) and Salt (Christian), according to analytics company App Annie, so it’s no wonder the big dating companies have come knocking in terms of competitors.

Younas won’t mention who, but claims they have been turned by him straight straight down everytime. “We’re on an objective to change how Muslims across the world think of marriage, and acquire married.”

Plenty of work gets into making certain Muzmatch is just a safe room for Muslims to talk and satisfy on line. In 2016, the working platform introduced selfie verification to make certain everybody else regarding the software is whom they state they truly are. The business includes a united group in Bangladesh which, alongside its HQ in Aldgate, manually moderates every profile.

Other privacy features are embedded. Users can request a chaperone show up in conversations regarding the software, such as for instance a relative, as per an Islamic principle that whenever unmarried gents and ladies chat a party that is third show up. Users may also guarantee they’ve no profile image to their account or details such as for instance their name that is full they may be as personal online as you can. “It’s about knowing that Muslims are incredibly diverse so we don’t desire to force individuals down a road that is particular. You want to function as space that is safe offer top-level privacy to your users,” says Younas.

Security is vital for any other reasons. “We get lots of EDL kinds and people that are right-wing that you great deal of abuse — putting up Bin Laden photos and all sorts of that sort of stuff,” claims Younas. “The positive thing is they get spotted quickly and eliminated so we can block those users in a permanent means.” Regarding the upside, Muzmatch comes with non-Muslims registering since they are interested in learning the faith, such the 50-plus guy whom transformed into Islam after fulfilling somebody regarding the software. “The individual tales are quite pressing. We’re wanting to tread that type of being available but equally being faithful to our community. It’s a tricky line to walk down but We think we’ve nailed it.”

Therefore find a bride what’s next? The start-up has accomplished profitability as a result of its premium paid-for tier however the next phase is to keep to boost the software and its own features, and expand the group as well as its reach. “Purely for a figures foundation, one-fifth worldwide is Muslim,” claims Younas. “On top of this, we estimate there remain 400 million Muslims who will be solitary and eligible. We have a look at that, and we’ve not really produced dent.”

To simply help Muzmatch in its objective, the start-up has now announced the close of a huge show A capital round for $7m. Investors included respected Silicon accelerator that is valley-based Combinator – Younas participated when you look at the programme back 2017 – also as Luxor Capital.

« Shahzad has obviously made a thing that individuals want, » states Tim Brady, someone at Y Combinator. « He is just a resourceful creator whom happens to be hearing their users plus in the method is rolling out an excellent solution for the Muslim community, in a fashion that main-stream businesses have actually neglected to do. »

Beyond bringing individuals together, Younas additionally really wants to alter attitudes into the Muslim world to make certain that marriage is approached in a contemporary method. “My vision is the fact that whenever Muslims around the globe think of engaged and getting married Muzmatch pops into the mind — and it also feels as though an evident, non-taboo move to make,” he states. “I always think Muslims are five years behind the main-stream, particularly when it comes down to technology. Now it is time in order for them to get up.”

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